The other night, J and I were watching some television. Honestly I can't recall what was on, but a particular commercial left me feeling a tad bit irritated. Well, no that's being too mild, I was seriously pissed off. How dare the Corn Growers Association take us for fools? If you haven't seen their commercial, here's the first-
Seriously, High Fructose Corn Syrup (HFCS) what's so bad about it, it's made from corn? What kind of fools do the marketers of this campaign take us for? I wouldn't stare like a deer in headlights or compliment my friend on her blouse, when she gave me some bullshit line about HFCS being natural. I'd lay down some facts for her!
I've written in the past about HFCS in a Tuesday Tips post on food additives to avoid. HFCS is in everything, go look at your ketchup label, breakfast cereal, granola bars, soda, bread, Stove Top Stuffing, fruit juice (if it's not 100%), Miracle Whip, crackers like Cheese Nips or Ritz, cottage cheese (Breakstone), and I could go on and on. Yep, it's in there. You'll be amazed at how many food products contain HFCS. But why is it bad, it's made from corn right? Probably, GMO, genetically modified corn to start with.
Fructose has to be metabolized through the liver, which means it's not easily processed by our bodies. Fructose is converted to a fat which in turn contributes to raised triglyceride levels in our bloodstream (oh, maybe Lipitor had their hands in this campaign). And to top it off, HFCS blocks the release of the hormone that tells our bodies we are full, which means you overeat when you drink soda or eat food products containing HFCS. Adding those extra pounds. Speaking of sweeteners, skip the artificial ones, they are chemicals and the word is still out on their safety.
I'll give you the facts, since HFCS has been a staple additive in everyday foods we consume obesity and diabetes are on the rise. Corn syrup is not NATURALLY occurring, it is a glucose which is chemically processed from corn starch. I suppose you could say anything is fine in moderation, why not offer your children a cigarette to go with it, I mean tobacco is found in nature right? For the record, Whole Foods store brand, 365 never contains HFCS, they do the leg work for us.
One of my all time favorite quotes is "If you not outraged, then you're not paying attention!" This marketing campaign would be my direct response to the ridiculousness of this $30 MILLION DOLLAR pro-HFCS ad campaign.
Don't buy it!
article highlighting the ad campaign deception!