This just happened to us tonight, my husband was holding a Dagoba Chocolate bar in his hand. It's got the paper wrapper, it's organic, the labeling is top notch, the cacao is Rainforest Alliance certified and my husband was SHOCKED when I told him it was a Hershey product. Is it really that big of a deal, picking up a candy bar that looks full of integrity, but all profits go to Hershey? Up until last month, I may have given you a different answer, but after the Proposition 37 (right to label GMO initiative) failure in California, I have very small wiggle room in my tolerance for the companies I support.
Proposition 37 opposition raised $46,000,000 in support from chemical companies and Big Food. Proposition 37 supporters raised $9,000,000 from small organic companies and organizations.
Here's a list of companies that top my grocery list, every time I shop (GREEN), this chart is not representative of the final tallies in dollars from the Prop 37 fight, the totals above are:
Click to Enlarge!
In search of more information on the conglomerates that own Organic Companies, read this post.